As consumers continue to interact across a broader range of channels, the relationships between brands, retailers and consumers is becoming increasingly varied, complex and challenging.

We provide insight for our clients seeking to better understand their consumers and the environments in which they operate, especially set against the current economic climate. As markets evolve, we help clients to explore and seek clarity about how these are changing and the implications for them in the competitive context.

We work with a wide range of clients in different retail sectors including food retailing and supermarkets, general retailing,  beauty, fashion and home.

We use a wide range of online and offline channels and adopt a mix of approaches to help our clients address the issues and  challenges facing them.

Case study: Understanding brand perceptions and major challenges in the retail sector »