Find out more and get involved in our 2019/20 study on the international student customer journey

International student choice and decision-making

It has come to that time of the year again when we are running, for the 6th time, our annual survey among new international students at UK Higher Education Institutions, with the ongoing support of the British Council and the GREAT/Study UK campaign. This survey explores the student customer journey, decision-making process and the UK’s perceived competitive strengths and weaknesses as a study destination. We had very good engagement from the sector in previous years, with up to 4,500 respondents from 70+ universities.

We very much appreciate the ongoing support from UK universities. We will be in touch directly in regards to the new wave of the research with institutions where we have direct contacts. If your institution has not participated in previous years or you wish to find out more about the research directly, please don’t hesitate to contact contact us.

Each participating institution will receive a free summary report with opportunity for further in-depth analysis (e.g. by institution, citizenship), subject to response rates.

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Rebound in student applications from China: A Blessing or a curse for UK HEIs?

Since China alone accounts for more than 30% of all international Higher Education students in the UK, it is not surprising that the recent economic slowdown in China  has caused consternation in many UK HEIs. The prospect of student demand from China suddenly drying up has understandably struck fear into the heart of many a financially challenged Vice Chancellor. The business models of whole university departments and in some cases near enough whole institutions are predicated on future growth in demand from China continuing at more or less the same heady rates as seen over the last ten years.

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