We are passionate about education as the single most important lever for positive social change around the world.

We believe that the better governments and institutions can understand the complex needs and motivations driving the choices of education customers – children, young adults and parents – the better will be the quality of education provision. Ultimately, this will lead to better learning outcomes for children and students.

We work across school, vocational and Higher Education levels. Our clients include governments, local authorities, education agencies, education financiers and individual institutions.

We provide insight into the circumstances, motivations and needs of all educational customer and stakeholder groups including children, parents and young adults.

We have a particular interest and expertise in the exponentially growing market for international education, working across the world to understand, measure and predict the trans-national flows of international students.

Case study: Developing a sector-wide profile of parents for UK State Boarding Schools »