To all higher education institutions in the UK: Find out more and get involved in our 2021/22 study on the international student journey

International student choice and decision-making

We are running, the 2021/22 survey among new international students studying at UK Higher Education Institutions. This survey explores the student customer journey, decision-making process and the UK’s perceived competitive strengths and weaknesses as a study destination. We always had good engagement from the sector in similar research, with up to 4,500 respondents from 70+ universities.

We very much appreciate the support from UK universities. If you wish to find out more about the research, please don’t hesitate to contact us.

Each participating institution will receive a free summary report with opportunity for further in-depth analysis (e.g. by institution, citizenship), subject to response rates. This year, as part of the 2021/22 wave of research we will also conduct follow-up focus groups, where institutions will be able to influence the coverage of the focus groups among students to explore emerging themes and issues of interest.


Contact Research Stories to express interest in the research.

Below is the indicative timeline of the research:

  • Fieldwork: November 2021 – March 2022
  • Student winners of fieldwork period November 2021 – January 2022 notified by February 2022
  • Student winners of fieldwork period February – March 2022 notified by April 2022
  • Summary headline reporting available by end of June 2022


What is the benefit to your institution?  

This is a unique opportunity to get valuable insight into your student base. All participating universities will receive a report of the headline findings free of charge. 

Universities will also benefit from the opportunity to request free of charge an institution specific analysis, depending on the number of respondents received per institution.

What is the benefit for the students?

Two prize draw are available for participating students, there are 24 prizes all together. 

Participating students will be given the opportunity to enter one of the two prize draws to win one of 12 prizes. Two respondents chosen at random will each win a gift cards worth £500 and another 10 participants, chosen at random, will each win a voucher worth £50 to spend at one of the following retailers: Apple, John Lewis, Marks & Spencer, Fortnum & Mason, Amazon.

The first round of 12 prizes will be drawn randomly from among those completing the survey by 31st January 2022.

The second round of 12 prizes will be drawn randomly from among those completing the survey between 1st February and 31st March 2022.

How does it work?

Simply contact us and we will provide you with a link to the online survey which you can share with your new International students both EU and non-EU, via your own communication channels. We are including new International students who started/may finish their course outside UK, and those who study partly or wholly online.

There are no data protection issues as we will not have access to your students’ details.

Any personal data collected will be with the consent of participating students and will be used only to identify the winners of the prize draw. Research Stories abides by the Market Research Society (MRS) Code of Conduct (for more information please click here) and we are MRS Company Partner. All our research is GDPR compliant.

For more information view the FAQs by clicking here.

Please do not hesitate to get in touch if you have any queries or to request the survey link.