Find out more and get involved in our 2019/20 study on the international student customer journey

International student choice and decision-making

It has come to that time of the year again when we are running, for the 6th time, our annual survey among new international students at UK Higher Education Institutions, with the ongoing support of the British Council and the GREAT/Study UK campaign. This survey explores the student customer journey, decision-making process and the UK’s perceived competitive strengths and weaknesses as a study destination. We had very good engagement from the sector in previous years, with up to 4,500 respondents from 70+ universities.

We very much appreciate the ongoing support from UK universities. We will be in touch directly in regards to the new wave of the research with institutions where we have direct contacts. If your institution has not participated in previous years or you wish to find out more about the research directly, please don’t hesitate to contact contact us.

Each participating institution will receive a free summary report with opportunity for further in-depth analysis (e.g. by institution, citizenship), subject to response rates.


Contact Research Stories to express interest in the research.

Below is the indicative timeline of the research:

  • Fieldwork: End of October 2019 – January 2020
  • Student winners notified by end of February 2020
  • Summary headline reporting available by end of March 2020


What is the benefit to your institution?  

This is a unique opportunity to get valuable insight into your student base. All participating universities will receive a report of the headline findings free of charge  (see sample report here). This year in the light of Brexit, a dedicated section on EU students will be included in the report. In addition to the headline report, we will also share a report on our Motivational Student Segments (see sample report here).

Universities will also benefit from the opportunity to request an institution specific analysis, depending on the number of respondents received per institution.

What is the benefit for the students?

Participating students will be given the opportunity to enter a prize draw to win 2 iPad Pros, worth £750 each.

How does it work?

Simply contact us and we will provide you with a link to the online survey which you can share with your new International students both EU and non-EU, via your own communication channels.

There are no data protection issues as we will not have access to your students’ details.

Any personal data collected will be with the consent of participating students and will be used only to identify the winners of the prize draw. Research Stories abides by the Market Research Society (MRS) Code of Conduct (for more information please click here) and we are MRS Company Partners. All our research is GDPR compliant.

Please do not hesitate to get in touch if you have any queries or to request the survey link.