Analysis is a means to an end. It allows us to see patterns and make connections in data which support and extend the business relevant stories we tell.
We are fluent in all the familiar techniques of analysis for quantitative data including data-mining, multi-variate analysis, data reduction, segmentation and conjoint analysis.
We also believe that systematic analysis of qualitative information can be just as valuable in answering the all important ‘Why’ questions. Increasingly we are exploring the potential of software to mine narrative and discursive data looking for patterns and verbal correlations.
We are alive to the potential of so-called Big Data and can build our stories on analysis of multiple sources of client and 3rd party data across formal research, online behaviour and social media interaction.