UK higher education faces growing international competition including from within the EU

IHE Customer Journey Headline Report 2015The UK education brand remains strong with a reputation for academic quality, the English language and UK culture and lifestyle being key strengths.  However, there is growing competition for international students not only from key English language speaking countries such as USA, Australia and Canada but also from European competitors such as Germany or France. In a recent study of international students enroled in a UK higher education institution we asked about the motivations and influences on the decision to study in the UK as well as what students hope to gain from the experience.

To find out more, click here to see the headlines of our research.

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