Find out more about our study on the international student customer journey

International student choice and decision-making

We are currently undertaking the fifth wave of our annual survey among new international students at UK Higher Education Institutions with the ongoing support of the British Council and the GREAT/Study UK campaign. This survey explores the student customer journey, decision making process and the UK’s perceived competitive strengths and weaknesses as a study destination. We had very good engagement from the sector in previous years, with up to 4500 respondents from 70+ participating universities.

Research Stories - Why the UK 2018We very much appreciate the ongoing support from UK universities. We will be in touch directly in regards to the new wave of the research with institutions where we have direct contacts. If your institution has not participated in previous years or you wish to find out more about the research directly, please don’t hesitate to contact Gyongyi Incze.

Participation is completely free and requires simply sharing a link to an online survey with new international students registered at your HEI.

Each participating institution will receive a free summary report with opportunity for in-depth analysis by institution, national group etc.


Contact Research Stories to express interest in the research asap.

Below is the indicative timeline of the research:

  • Fieldwork: November 2018 – February 2019
  • Student winners notified by end of February 2019
  • Summary headline reporting available by end of April 2019

What is the benefit to your institution?  

This is a unique opportunity to get valuable insight into your student base. You will receive a report of the headline findings free of charge (see sample report here). In addition, there is an opportunity for institution specific analysis, depending on the number of respondents from your institution.

What is the benefit for the students?

Participating students will be given the opportunity to enter a prize draw to win 2 iPad Pros, worth £750 each.

How does it work?

Simply contact us and we will provide you with a link to the online survey which you can share with your new International students via your own communication channels.

There are no data protection issues as we will not have access to your students’ details.

Any personal data collected will be with the consent of participating students and will be used only to identify the winners of the prize draw. Research Stories abides by the Market Research Society (MRS) Code of Conduct and we are corporate members of the MRS. All our research is undertaken with GDPR in mind.

Please do not hesitate to get in touch if you have any queries or to request the survey link.

Rebound in student applications from China: A Blessing or a curse for UK HEIs?

Since China alone accounts for more than 30% of all international Higher Education students in the UK, it is not surprising that the recent economic slowdown in China  has caused consternation in many UK HEIs. The prospect of student demand from China suddenly drying up has understandably struck fear into the heart of many a financially challenged Vice Chancellor. The business models of whole university departments and in some cases near enough whole institutions are predicated on future growth in demand from China continuing at more or less the same heady rates as seen over the last ten years.

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There is still time to join the second wave of International Students survey

International student choice and decision-making

We are currently running the second wave of our annual survey among new international students at UK Higher Education Institutions. The British Council and the GREAT Britain campaign are supporting the research again. This survey explores the student customer journey, decision making process and the UK’s perceived competitive strengths and weaknesses as a study destination. More than 70 UK HEIs took part in last year’s research and we have already more than 50 institutions on board this year.

Read More»

New International Student Survey – Win an iPad Pro worth £700

New International Students!

Opportunity to win a brand new iPad Pro worth £700: tell us about your decision to study in the UK

We are interested to learn more about the influences and decision-making process for international students in the UK. Your answers will help the UK university sector to improve the communication of its offer to students like you from around the world.

We would like you to complete a short survey with the chance to win one of two brand new iPad Pros.

The survey will take about 10 minutes. Please answer as fully as you can.

Everybody who completes the survey will be entered into a prize draw. Two winners drawn at random will each receive a brand new iPad Pro worth £700.

IMPORTANT: in order to be eligible for the prize you draw, you must be a recently arrived international student at a UK University. You may only complete the survey once.

The survey is being conducted in accordance with the Market Research Society Code of Conduct. Any personal information (email, student ID) that is collected will only be used to identify the prize draw winners and will not be used to for any marketing follow-up.